The future of visualization and digital media content is interactive.


Interactive content transforms architectural visualization into an engaging and unforgettable experience, enabling users to fully engage with the design.

We believe that interactive solutions are the most effective way to capture attention and leave a lasting impression. By allowing users to step inside the design and engage with a space, they are able to experience a project in ways that no other types of visualizations can provide.

With the rapid advancement of software, interactive content is becoming increasingly accessible and is quickly becoming the standard for architectural visualization. We are committed to staying on top of the curve and providing the most innovative interactive solutions possible.


Advantages of interactive content creation

Increased engagement

By allowing individuals to personally interact with the design, they feel a stronger connection  resulting in increased emotional investment.

Real-Time processing

Interactive content produced using real-time rendering software such as Unreal Engine allows for faster and more easily customizable results, turning ideas into reality in a shorter amount of time.

Enhanced Collaboration

Interactive solutions often serve as a valuable collaboration tool where stakeholders can more easily create and refine how to best showcase a design.

Immersive storytelling

Allowing viewers to fully engage themselves in a design creates a deeper emotional connection and enables storytelling on a level that may have been overlooked or unexplored without the user's involvement.

Improved Communication

Allowing users to navigate a scene and explore it through an interactive platform can provide information about a design such as measurements, material properties, scale,  and other aspects that may not be as clear through simple video and imagery.

Competitive edge

As the software and technology continues to advance at a rapid pace, it is no surprise that the future of digital content lies in interactivity. By showcasing projects through interactive means, they stand out and draw more attention and engagement, giving them a competitive edge and keeping them ahead of the curve.


Types of Interactive Visual Content

At Apex, we pride ourselves on our innovative approach to archviz, and we are constantly exploring the latest technologies and techniques to push the boundaries of what's possible. We believe that the future of archviz lies in interactive solutions, and we are always looking for new ways to engage and immerse viewers in our clients' designs.

We recognize that the interactive space in archviz is constantly evolving and expanding. That's why we strive to offer a wide range of customized solutions to meet the specific needs of each client. The below examples are a few types of interactive solutions that we have worked on. If you would like to learn more about what these services entail or to work with us to build your own custom catered deliverable, just give us a call or fill out a contact form!

  • 360 Virtual Tours

  • Virtual Staging

  • Product Configurator

  • Cityview Explorer

  • Virtual Reality Walkthrough

  • Augmented Reality Explorer

any questions?

How do you deal wtih changes or additions to the scope of work during the project?

In our discovery process we ask enough questions to help identify anything about the project that might not be nailed down at the outset.

We recognize that the nature of projects is dynamic and changes can occur at any stage of the project. Therefore, we are dedicated to accommodating any changes that may arise during the project within reasonable limits.

Our team is flexible enough to adjust the project scope, depending on the level of flexibility in the project deadlines, to meet the target goals. We understand the importance of keeping our clients involved in the process, and we make it a priority to communicate regularly and obtain feedback to ensure that we are on the right track.

How will communication be handled throughout the project?

Throughout the duration of your project, we strive to maintain close communication with you to ensure that our visualizations meet your expectations. Our team will work collaboratively with you to provide frequent updates and gather feedback on the development of the visuals.

During the initial project kickoff meeting, we will work together to establish specific dates for progress reviews, which allow us to keep you informed about our progress and address any questions, comments, or concerns that you may have.

We understand the importance of clear and consistent communication throughout the project, and our team is dedicated to ensuring that we remain responsive and attentive to your needs at every step of the way.

What type of information do we need to start your project?

As every project we work on is unqiue, the necessary files types can vary greatly depending on the desired deliverables. To begin the project, we typically cover the following questions during our kick-off meeting:

  • What is the intended audience for the visualizations? Investors, clients, general public, etc.
  • How far along is the design? Are there missing gaps we can help to fill in?
  • What are the important aspects of the project to convey? Architectural character, user activity?
  • Will the visualizations be used in any specific media or platforms, such as print, touchscreen digital displays,  VR headsets, etc.
  • Are there any challenges or unique aspects of the project that require special attention?

Gathering as much information as possible helps us to ensure a comprehensive understanding of every project we work on. We recognize that the more information we receive, the better equipped we are to bring your vision to life. we are committed to making the information intake process as seamless as possible for our clients. Simply provide us with what you can, and our team  will work closely with you make sure we have what we need to deliver exceptional results.

What is your turnaround time?

Our turnaround for visualizations can range between 1 week to 3 months depending on scope and scale of the deliverables for your project.

Reach out to us and let us know any specific deadlines you might have and we can work with you to devise a timeline that suits your needs.


Film & Animation

Great design deserves great presentation. Animated content  showcases work in a compelling and engaging way by incorporating narration, motion graphics, visual effects, and sound design.

Still Imagery

the foundational medium of architecture visualization and an essential tool for quickly and effectively communicating any project.

Have a project?
We would love to help.

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